(RED) is named for the color of emergency. In 2006, (RED) was founded to engage businesses and people in one of the greatest health emergencies, the AIDS pandemic. Today, as COVID threatens to undo progress of the AIDS fight, (RED) is supporting the fight against two deadly pandemics, AIDS and COVID-19, by partnering with the world's most iconic brands to generate money for the Global Fund through (RED)-branded goods and experiences. To date, (RED) has generated $650 million for the Global Fund to support HIV/AIDS grants primarily in Eswatini, Ghana, Kenya, Lesotho, Rwanda, South Africa, Tanzania and Zambia. Today, (RED) money continues to support these programs as well as efforts to mitigate the impact of COVID on critical health services for communities that need it most.
Therabody is proud to partner with (RED) through the RECOVE(RED) campaign, where 2% of the purchase price of every (PRODUCT)RED Theragun and TheraOne CBD product will be donated to the Global Fund to fight global health emergencies, like COVID. Donations have a direct impact, such as helping to secure PPE for health workers, providing easy access to treatment for HIV-positive pregnant women and mothers, as well as procuring emergency equipment, and providing health safety communication materials, tools, and training for community health workers.
The Global Fund is a partnership between governments, civil society, the private sector, and people affected by AIDS, tuberculosis, and malaria, designed to accelerate the end of these three diseases. The Global Fund mobilizes and invests more than $4 billion per year to support programs run by local experts in communities that are most impacted. The Global Fund is the world’s largest multilateral funder of global health systems, and it is responsible for one-fifth of all HIV/AIDS funding worldwide.
To date, (RED) has generated nearly $700 million for the Global Fund, its largest private sector contributor.
(RED) exists to bring private sector funding to the Global Fund. Prior to (RED)’s founding, businesses had contributed just $5 million to the Global Fund, which put the Global Fund’s public-private charter under threat. To date, (RED) has generated nearly $650 million, more than any other business initiative among Global Fund donors. (RED) continues to work closely with the Global Fund to drive private sector contributions and awareness in support of the fight against global pandemics.